Items related to Marketing Professional Services
Any professional services organisation must be capable of rapidly evolving its services to fit market needs that change at lightning speed."Marketing Professional Services "teaches readers how to work with the internal hurdles that stand between them and their potential markets. Beginning with an in-depth look at the role of marketing in any profession, the authors go on to cover the marketing process - from market analysis and service positioning, to creating a promotional mix and implementing the marketing programme.They offer targeted advice and address the marketing needs of a wide range of professionals - including accountants, public relations specialists, lawyers, architects, medical practitioners and consultants.
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About the Author:
Philip Kotler, Ph.D is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern. He is the author of multiple titles including "Marketing Management 5e", "Principles of Marketing 8e", and the most recent trade title "Kotler on Marketing."Paul Bloom, Ph.D is Professor of Marketing at the University of North Carolina. He also consults and is active in the America Marketing Association.Thomas Hayes, Ph.D is a Professor of Marketing at Xavier University, Ohio.
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- PublisherPrentice Hall
- Publication date1984
- ISBN 10 0135576202
- ISBN 13 9780135576205
- BindingHardcover
- Edition number1
- Number of pages350
- Rating
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Marketing Professional Services
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Prentice Hall
(1984)
ISBN 10: 0135576202
ISBN 13: 9780135576205
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Book Description Condition: Good. Good condition. Acceptable dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # L01P-00880
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Marketing Professional Services
Published by
Prentice Hall
(1984)
ISBN 10: 0135576202
ISBN 13: 9780135576205
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Book Description Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.15. Seller Inventory # G0135576202I3N01
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Marketing Professional Services
Published by
Prentice Hall
(1984)
ISBN 10: 0135576202
ISBN 13: 9780135576205
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Hardcover
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Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.15. Seller Inventory # G0135576202I3N00
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Marketing Professional Services
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(1984)
ISBN 10: 0135576202
ISBN 13: 9780135576205
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Book Description Hardcover. Condition: Good. Dust Jacket Condition: Good. Piece(s) of the spine missing. Binding is so loose that the book will stay open to any given page. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123546756
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Marketing Professional Services
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Pearson Education, Limited
(1984)
ISBN 10: 0135576202
ISBN 13: 9780135576205
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Book Description Condition: Good. First Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP46671090
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Marketing Professional Services
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Lebanon, Indiana, U.S.A.: Prentice Hall
(1984)
ISBN 10: 0135576202
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Marketing Professional Services
Published by
Prentice Hall
(1984)
ISBN 10: 0135576202
ISBN 13: 9780135576205
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Hardcover
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Book Description Hardcover. Condition: As New. Prompt shipment, with tracking. we ship in CLEAN SECURE BOXES NEW BOXES Fine in fine dust jacket. Later printing. *. Seller Inventory # nt764dm0079
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