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The Business of Tourism (9th Edition) - Softcover

 
9780273755142: The Business of Tourism (9th Edition)
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The most current and comprehensive introductory tourism text on the market.


·        The 'Future' boxed feature covers the main themes and trends in tourism and makes some predictions of how things may change in the industry.

·        A large bank of in-depth case studies covering key tourism campaigns from around the world.

·        Completely updated to cover some of the new and emerging topics including the volatility of oil prices, and dark tourism.

·        New coverage on Business Tourism and Visitor Management.

"synopsis" may belong to another edition of this title.

From the Back Cover:

The Business of Tourism, Chris Holloway and Claire Humphreys 9th edition

The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences including factors such as technological and economic change The Business of Tourism by Chris Holloway and Claire Humphreys is the ideal textbook to help you not only understand these new changes but look at them with a critical eye and predict future trends.

This book is the ideal foundation text for students of tourism management or travel and tourism. The historical context is combined with background theory and research, plus up-to-date international case studies. It examines in detail the tourism product, its impacts and the tourist to provide the reader with a comprehensive understanding of the management of this important global industry. The result is a practical and relevant text for any student wishing to work in one of the many diverse sectors of the tourism industry.

Key features

·        Throughout the text, the 'Future Issues' are considered to offer some predictions of how things may change in the industry.

·        In-depth case studies drawing together experiences of the industry from around the world are used to explore key tourism issues.

·        Completely updated to cover some of the new and emerging topics including the volatility of oil prices, dark tourism, medical tourism, educational travel and events tourism.

Chris Holloway is Former Professor of Tourism Management at Bristol Business School, University of West of England.  Previously, he held management positions in passenger shipping, tour operating and retail travel in both the USA and the UK

Claire Humphreys lectures at the University of Westminster.  She has experience working in and researching different aspects of the tourism industry and is particularly interested in tourist consumer behaviours.

About the Author:

Chris Holloway is Former Professor of Tourism Management at Bristol Business School, University of West of England.  Previously, he held management positions in passenger shipping, tour operating and retail travel in both the USA and the UK

Claire Humphreys lectures at the University of Westminster.  She has experience working in and researching different aspects of the tourism industry and is particularly interested in tourist consumer behaviours.

"About this title" may belong to another edition of this title.

  • PublisherPearson Education Canada
  • Publication date2012
  • ISBN 10 0273755145
  • ISBN 13 9780273755142
  • BindingPaperback
  • Number of pages800
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