The Leading Authority -- Now Revised!
Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.
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Book Description Paperback. Condition: new. Paperback. "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." - Robert L. Joss, Dean of the Graduate School of Business, Stanford University The Leading Authority - Now Revised! Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists. Highlights of this Seventh Edition include: Seven new cases include The Energy Bar Industry, Competing against Wal-Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics. New discussion questions, more than 65 in all, make the text an even more valuable classroom tool. New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more. An emphasis on creating customer-oriented business strategies with a value proposition that is relevant, meaningful, and sustainable. Approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the environment. This book shows how to build on strategic analysis to create business strategies that will be helpful to customers, and draws on assets and competencies of the organization. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780471484264
Book Description Paperback. Condition: Brand New. 7th edition. 368 pages. 8.82x5.98x0.63 inches. In Stock. Seller Inventory # __0471484261
Book Description Paperback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780471484264
Book Description Softcover. Condition: New. 7th Edition. Never Used 352 pages. Quantity Available: 1. Shipped Weight: Under 500 grams. Category: Business, Finance & Marketing; ISBN: 0471484261. ISBN/EAN: 9780471484264. Pictures of this item not already displayed here available upon request. Inventory No: 1561000478. Seller Inventory # 1561000478
Book Description Softcover. Condition: New. 7th Edition. Still in shrinkwrap, never opened. 352 pages. Multiple copies available this title. Quantity Available: 5. Shipped Weight: Under 500 grams. Category: Business, Finance & Marketing; ISBN: 0471484261. ISBN/EAN: 9780471484264. Pictures of this item not already displayed here available upon request. Inventory No: 1561000625. Seller Inventory # 1561000625