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Sixties Fashion: From Less is More to Youthquake - Hardcover

 
9780500516935: Sixties Fashion: From Less is More to Youthquake
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The definitive history of the fashion revolutions of the 1960s, richly illustrated with contemporary imagery

In the 1960s, fashion changed dramatically. At the end of the 1950s, Yves Saint Laurent was starting to look for new ways to define the female form; by the 1970s, styles, markets, materials, demographics, inspirations, and the very definition of fashion had been utterly transformed.

Richly illustrated with contemporary imagery, including fashion shots, advertising, and magazine features, this is an essential sourcebook. The story begins with the new internationalism that changed the fashion landscape as New York, San Francisco, Florence, London, Madrid, Rome, and Hong Kong challenged the dominance of Paris haute couture.

The younger generation’s demand for informal but stylish clothes led to an explosion of fast-moving, ready-to-wear styles and a new boutique culture. Diana Vreeland’s coinage for this unprecedented shift in fashion was “Youthquake.” The concept of “less is more” had its ultimate expression in the miniskirt: for the first time in history the hemline traveled far above the knee. An era of self-conscious modernity was inspired by a space-age future that embraced new looks and materials, while counterculture styles―Mexican sandals and sarapes, hand-crafted jewelry, Indian robes―emphasized the natural over the artificial.

306 illustrations, 176 in color

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About the Author:
Jonathan Walford was the founding curator of the Bata Shoe Museum in Toronto and a founder of the Fashion History Museum in Canada. His previous books include Forties Fashion. He lives in Canada.
Review:
“An analysis of how fashion fits and evolves within a specific time and space.”
- Columbia Daily Tribune

“This stylishly chic book covers the prevalent trends in clothing and accessories during this time . . . complemented with opulent illustrations.”
- Brilliant Magazine

Sixties Fashion traces the history of that most turbulent decade through its clothes. . . . [Walford] connects the dots between the political and social turmoil of the era and the clothes people chose to ear. It was the end of fashion, he suggests, and the beginning of individual style.”
- Red Room

“A definitive book. . . . Walford . . . traces the changes that come after fashion comes under the sway of the young, from Mary Quant’s miniskirts to Biba’s disposable fashion to the Sergeant Pepper look and paper dresses.”
- Women’s Wear Daily

“From the miniskirt to space-age wear to flower-power looks, this book weaves a definitive history of the fashion-packed decade.”
- San Antonio Express-News

“Shows the overall forward-thinking fervor of this era’s fashionistas while paying proper homage to its subcultures and social complexity.”
- Passport Magazine

"About this title" may belong to another edition of this title.

  • PublisherThames & Hudson
  • Publication date2013
  • ISBN 10 0500516936
  • ISBN 13 9780500516935
  • BindingHardcover
  • Number of pages208
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Book Description Hardcover. Condition: Very Good. Immediate dispatch from Somerset. Nice book in great condition. Pages in excellent unused condition. Images are beautiful bright and vivid. No notes or highlighting. See images. Fantastic book. About the book >.>.> This is the decade in which everything changed. Fashion in the sixties was radical, revolutionary -like nothing the world had ever seen. At the end of the fifties, Yves Saint Laurent started looking for new ways to define the female form. By the seventies, styles, markets, materials, demographics, inspirations, and the very definition of fashion had been utterly transformed. We are still living with the effects today. Sixties Fashion tells the definitive story of the clothes, the labels, the movements and the music that shook the very foundations of society. In the early sixties an unprecedented explosion of youth culture-Diana Vreeland's famous 'youthquake'-led to a demand for informal but stylish clothes, and self-expression became paramount. From the mods in London and the y?-y? scene in Paris, to the flower children in San Francisco, subcultures took fashion into their own hands and changed the world's style from the bottom up. The miniskirt, the ultimat. Seller Inventory # Batch-FM334-VG-8141

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