In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, "ageless marketing" becomes critical to financial performance. Companies that master its subtleties have realized amazing profits. New Balance, for example, saw an annual rate of 25 percent or more with its ageless marketing themes, even when the athletic shoe industry had shown no growth since 1997.
Ageless Marketing introduces a new research approach in profiling this lucrative market. Companies that want to tap into this important segment will get insights into the characteristic values and motivations that trigger the New Customer Majority's spending choices. Wolfe and Snyder describe the challenges in marketing to this group, the stages and differences in their life experiences, and the ways to make meaningful marketing overtures.
Above all, readers will see how "empathetic connections" drive many buying decisions for this market, why traditional ploys simply will not work, and how to create marketing campaigns that yield continuing customer satisfaction and brand loyalty.
"synopsis" may belong to another edition of this title.
Shipping:
US$ 3.00
Within U.S.A.
Book Description Hardcover. Condition: new. Brand New Copy. Seller Inventory # BBB_new0793177553
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0793177553
Book Description Hardcover. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0793177553
Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0793177553
Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0793177553
Book Description Condition: new. Seller Inventory # FrontCover0793177553
Book Description Hardcover. Condition: Brand New. illustrated edition. 384 pages. 9.25x6.50x1.25 inches. In Stock. Seller Inventory # 0793177553
Book Description Condition: New. Seller Inventory # RCAG--0297
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.4. Seller Inventory # Q-0793177553
Book Description Condition: new. Original ed. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Seller Inventory # PSN0793177553