The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, "Promoting the Product," has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion.
In addition, a new chapter entitled "Twenty Profile-Building Ideas to Use Right Now" has been added to the new edition, as have new interviews representing the spectrum of music marketing activity: a successful self-marketing musician, a record label marketer, and an Internet specialist. Also included is expanded coverage of new marketing tactics, from innovative uses of e-mail to more intelligent approaches to generating sales on a Web site.
Finally, the revised and updated edition of This Business of Music Marketing and Promotion includes a new preface, discussing the rationale for its revision, and a new Appendix listing information sources.
As before, author Tad Lathrop provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies - both standard and alternative - are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.
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Book Description Condition: Good. (3rd)97 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP75901455
Book Description Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. Seller Inventory # G0823077055I4N00
Book Description Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. Seller Inventory # G0823077055I4N00
Book Description hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_363727888
Book Description hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_367385450
Book Description Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001676612
Book Description Hardcover. Revis and Enlarg Third ition edition. Good/Good (36931) . Hardcover, good condition, w. ltly to smwht slanted smwht compressed sp. Ltly bumped bottom corners, smwht bumped top corners. Nick on top edge r. brd. V. ltly tanned p. edges. Notes, uls, highlighting. Fr ins hinge stressed but OK. O/w cln and tight. Dj g., smwht rubbed, scuffs and scratches. Ltly bumped corners, sp ends. Sme bumping at top. 297. Seller Inventory # 36931
Book Description Hardcover. Condition: Very Good. This Business of Artist Management: Practical Guide to Successful Strategies for Career Development in the Music Business for Musicians, Managers, Music Publishers and Record Companies This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780823077052
Book Description Paperback. Condition: Good. Formerly entitled "Successful Artist Management", this book is designed as a reference work for artist management in the music business. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR002272582
Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780823077052