Neuroliberalism: Behavioural Government in the Twenty-First Century (Economics in the Real World) - Softcover

Mark Whitehead is Professor of Human Geography at Aberystwyth University, Wales, UK.

Rhys Jones is Professor and Head of Department (Geography) at Aberystwyth University, Wales, UK.

Rachel Lilley is a behaviour change and mindfulness consultant and PhD Candidate at Aberystwyth University, Wales, UK.

Jessica Pykett is Senior Lecturer in Human Geography at University of Birmingham, UK.

Rachel Howell is Lecturer in Sociology and Sustainable Development at University of Edinburgh, Scotland, UK.

'[This book] shows how Behavioural Insights ‘works’ in a politico-strategic sense. It brings a deeper historical understanding and sketches out interesting (alternative) directions – such as ‘collaborative nudging’ – for the field. In a time in which ‘what works’ dominates in both policy research and policy practice, this book therefore provides a refreshing reflection.' - Joram Feitsma, Utrecht University

‘Indispensable and provocative reading for everyone interested in behavioral science, and its growing impact on everyday life. A terrific, fact-filled overview, it is also genuinely original, and it manages a neat trick. It is both highly illuminating and a lot of fun!’ ― Cass R. Sunstein, co-author of Nudge and former Administrator, White House Office of Information and Regulatory Affairs

‘An outstanding critical contribution to debates on behavioural change. Neuroliberalism carefully articulates the impacts of the behavioural sciences on public policy and illustrates the ways in which neuroliberal government is both promoted and contested. It offers a unique insight into the history, philosophy and practice of "behavioural government" that we should all take note of.’ ― Stewart Barr, Professor of Geography, University of Exeter, UK.