Brilliant Marketing, revised 2nd ed. (Brilliant Business) - Softcover

This bestselling book on marketing gives you all the tricks of the trade.

You can't make people excited in what you're offering unless they know you exist. And to make your campaign a success, you must engage the customer with something they can't fail to notice, that interests them, that they like, that they want to know more of, and become a part of.

This new edition of Brilliant Marketing shows you just how to do all this. You'll find the skills, examples and attitudes to carry out the most outstanding and alluring campaigns around. And there's advice for new start-ups and smaller businesses where great marketing can catapult you to success.

Brilliant outcomes:

• Learn what makes a real difference in marketing
• Master strategy - from  planning to execution
• Create a world-class brand
• Build lasting relationships with your customers

‘Drink in the energy and wisdom of this book...then read it again. It's not about processes and procedures - it's actually about you!’ Rupert Maitland-Titterton, Head of Public Affairs, Nestle UK Ltd