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Just My Type
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Review:
Amazon Best Books of the Month, September 2011: Simon Garfield’s Just My Type presents an entertaining history of fonts, from font "pirating" dating back nearly as far as Gutenberg to the creation of Comic Sans and Ikea’s font-change controversy. With a variety of recent, news-making examples and font samples throughout, Just My Type explains how and why certain fonts can elicit emotions or gut-instinct reactions. Garfield’s humor and historical anecdotes add to his deep understanding of how something as simple as font choice can speak volumes about our cultural climate--and why it’s so easy to agonize over what font to use on a party invitation. Whether you’re already a font aficionado or can’t tell the difference between Times New Roman and Arial, this entertaining history will give you a greater appreciation of the typefaces that surround you every day. --Malissa Kent
About the Author:
Simon Garfield is the author of twelve acclaimed books of non-fiction including Mauve, The Error World and The Nation's Favourite. His edited diaries from the Mass Observation Archive - Our Hidden Lives, We Are At War and Private Battles - were bestsellers, and his study of Aids in Britain, The End of Innocence, won the Somerset Maugham prize. He lives in London and St Ives, Cornwall.
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- PublisherProfile Books Ltd
- Publication date2011
- ISBN 10 1846683025
- ISBN 13 9781846683022
- BindingPaperback
- Number of pages352
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Just My Type : A Book About Fonts
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Just My Type
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Profile 2011-09-22, London
(2011)
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Just My Type (Paperback)
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Book Description Paperback. Condition: new. Paperback. Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers . and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' 'A quirky and informative study of fonts' Anthony Horowitz, Sunday Telegraph Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781846683022
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Just My Type
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Book Description Condition: New. pp. 352. Seller Inventory # 57129496
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Just My Type: A Book About Fonts
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Describes how Helvetica and Comic Sans took over the world; why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco; the pivotal moment when fonts left the world of Letraset and were loaded onto computers; and more. Seller Inventory # B9781846683022
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