Finally, a book on accounting that focuses on street-smart financial management rather than accounting mechanics
Most accounting books are either too basic or too boring. This one carves a niche all its own. Instead of trying to morph you into instant CPAs, it provides practical advice through real-life examples, making it the first accounting "page-turner."
Author Robert J. Low even draws on notorious financial scandals for illuminating lessons to small and medium-size businesses. He minimizes technical information and offers straight talk on the art of controllership--a key to ensuring company profits. Accounting and Finance for Small Business Made Easy includes:
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Small Business Finance in Plain English!
This is the straight-talking primer for owners and managers who don’t want schooling in accounting mechanics so much as streetwise financial advice. By simplifying the complicated and cutting to the chase, this author explains:
Robert J. Low has more than 20 years of experience in accounting, control, and finance in small to midsize companies. He is the author of Bottom Line Basics and was the key designer of Cashe, a knowledge-based software package for financial modeling and analysis.
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