Items related to Staying Small Successfully: A Guide for Architects,...
Making smaller A/E/C firms more productive and moreprofitable
Want to do big things with a small company? This no-nonsense guideshows leaders of smaller architecture, engineering, and designfirms how to compete successfully against larger organizationswithout becoming one of them. It demonstrates how a smaller firmcan position itself to bring more value to its clients, operateover a larger geographical area, and develop a strategic plan forincreasing revenues and profits.
Featuring new chapters on forming strategic alliances andmaximizing the benefits of information technology, this new editionpresents updated case studies of more than fifty small designfirms. These firms have achieved remarkable success and handledlarge contracts with limited staff, and the case studies illustratehow they learned to:
* Anticipate client needs and meet them in advance
* Narrow the target market and expand the client base
* Leverage core competencies to create powerful marketingtools
* Establish strategic partnerships
* Survive and thrive during an economic downturn
Read Staying Small Successfully, Second Edition and follow itsrecommendations one step at a time. Your company will stay small,but your business, your revenues, and your profits will soar.
Want to do big things with a small company? This no-nonsense guideshows leaders of smaller architecture, engineering, and designfirms how to compete successfully against larger organizationswithout becoming one of them. It demonstrates how a smaller firmcan position itself to bring more value to its clients, operateover a larger geographical area, and develop a strategic plan forincreasing revenues and profits.
Featuring new chapters on forming strategic alliances andmaximizing the benefits of information technology, this new editionpresents updated case studies of more than fifty small designfirms. These firms have achieved remarkable success and handledlarge contracts with limited staff, and the case studies illustratehow they learned to:
* Anticipate client needs and meet them in advance
* Narrow the target market and expand the client base
* Leverage core competencies to create powerful marketingtools
* Establish strategic partnerships
* Survive and thrive during an economic downturn
Read Staying Small Successfully, Second Edition and follow itsrecommendations one step at a time. Your company will stay small,but your business, your revenues, and your profits will soar.
"synopsis" may belong to another edition of this title.
From the Publisher:
Describes the management and marketing techniques that allow small firms to increase profitability without a surge in overhead. Covers planning, marketing, business and financial management project management, and automation. Also gives hints for strengthening quality control and reducing liability and for improving human resources management. A special chapter deals with the role of the owner/principal(s). Includes profiles of successful firms, profit and loss statements and cash flow tables.
About the Author:
FRANK A. STASIOWSKI, FAIA, is founder, CEO, and President of PSMJ Resources, Inc., a worldwide firm that specializes in improving the performance of A/E/C firms of all sizes and their personnel.
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date2001
- ISBN 10 0471407739
- ISBN 13 9780471407737
- BindingHardcover
- Edition number2
- Number of pages336
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